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Thursday 19 August 2010

Cadburys Chocolate

Cadburys Chocolate
Cadbury was created 200 years ago when John Cadbury began his line of work in the world of chocolate by opening a grocer’s shop in 1824 where he began selling coffees and tea. Attempting to improve the taste of the drinks, he began selling cocoa and drinking chocolates too.
In 1831, John branched out and opened a factory to manufacture his own drinking chocolate and cocoa and by 1842 there were 15 varieties to choose from. Later, his brother joined the company that John had established. After years of taking care of the company he eventually retired leaving a company that is now a household name in most parts of the world.
After John created Cadbury, he began establishing a school for his employees. He also created a distinctive perk for his workforce by way of making medical benefits available for his staff.
Today, Cadbury is the world’s leader in milk chocolate, although sales declined during World War I, they have since gone from strength to strength as John subsequently refined the manufacturing process of his chocolates which was evident with the improvement in the taste and the number of varieties. Soon, the sales increased rapidly and the range of Cadbury chocolates now contains such stalwarts as Dairy Milk, Fruit & Nut, Crunchie, Fudge, Picnic, Star Bar, Flake, Boost, Double Decker, Bourneville, Wispa and Twirl.

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