Lucky Charms

Lucky Charms is a well-known trademark of cereal or puffed rice product produced by the food company General Mills of Golden Valley in the United States of America.

It first appeared on the market in 1964. It comprises of two major components: grilled oat-based slices and mar bits. Mar bits or marshmallows bits have various colours and shapes. 25% of the volume of Lucky Charms cereal comprises of the latter.

The first packets or boxes of this brand included marshmallows of various shapes and sizes like green clovers, yellow moons, pink hearts and orange stars. With the passage of time the line-up has transformed. Starting with the blue diamond and in 1984 the purple horseshoes and as time passed by various shapes came and went. Pink hearts is said to be the only shape, which is still present on the market since the product’s inception.

In 2004, the size of the marshmallows increased. In early 2006, a different sort of marshmallow named ‘Hidden Key’ was introduced. Its appearance is similar to the shape of a tombstone and coloured yellow. Later on in the same year General Mills introduced another new marshmallow to Lucky Charms named Magic Mirror.

Between 1999 and 2000, the mix saw the addition of ‘New Sparkling Rainbow’ for a limited period. General Mills described it as a multi-coloured sugar sprinkled white rainbow mar bit. This marshmallow replaced the original rainbow.